Photos: Comcast/NBCU Ultra-HD Demo

WASHINGTON -- At a recent invitation-only demo, Comcast Corp. (Nasdaq: CMCSA, CMCSK) and NBCUniversal LLC offered a peek at a possible future for TV: Super Hi-Vision (also referred to as Ultra-HD and 8K), a format that produces about 16 times the resolution of today's HDTV images.
Being pioneered by NHK, Japan's public broadcaster, 8K has gotten a couple of recent showings at the Comcast/NBCU headquarters here. The demo earlier this week (following a similar event here last week) used a sampling of Summer Olympics coverage from the BBC that was shot with Super Hi-Vision cameras. (See A Glimpse of Ultra-HD .)
And it was quite the undertaking just to get that content into the building and onto glass. They used Internet 2 to ship the video across the ocean and a dedicated Comcast fiber to take it the rest of the way. And Super Hi-Vision sure gobbles up the bandwidth. The special camera pours out video at 48Gbit/s. The compressed transport stream (using H.264 compression for this demo) that was eventually fed to the 85-inch NHK/Sharp prototype 8K display still weighed in at 360Mbit/s.
Click on the image below to start a slideshow of the demo and some of the brains and gear used to power it.
Executives and engineers running the event stressed that this was strictly a technology demonstration run with prototype equipment -- as you can see in some of the later photos in the slideshow.
A smattering of 8K prototype sets emerged at the Consumer Electronics Show in January, but the technology isn't expected to become a retail phenomenon for a while. NHK, which supplied most of the prototype equipment used for the demo, doesn't expect to roll out Super Hi-Vision services commercially until 2020. However, there's a recent report suggesting that the broadcaster could start those transmissions up to four years earlier than expected.
There's still no telling when U.S. cable operators will roll out 8K. At The Cable Show this year, much of the discussion was around 4K and hopes that the industry could offer some video in that format in roughly the same bandwidth that they use today for an MPEG-2 HD channel.
Engineers acknowledged that they'll need a lot of help getting there. For starters, they'll need High Efficiency Video Coding (HEVC), also known as H.265, a more efficient compression technology standard that's in the works. And they'll likely have to take advantage of perceptual modeling techniques that can subtract bits away from areas of the TV screen that don't get much attention from the human eye.
In case you missed it, here's a brief video blog about the event:
— Jeff Baumgartner, Site Editor, Light Reading Cable
Being pioneered by NHK, Japan's public broadcaster, 8K has gotten a couple of recent showings at the Comcast/NBCU headquarters here. The demo earlier this week (following a similar event here last week) used a sampling of Summer Olympics coverage from the BBC that was shot with Super Hi-Vision cameras. (See A Glimpse of Ultra-HD .)
And it was quite the undertaking just to get that content into the building and onto glass. They used Internet 2 to ship the video across the ocean and a dedicated Comcast fiber to take it the rest of the way. And Super Hi-Vision sure gobbles up the bandwidth. The special camera pours out video at 48Gbit/s. The compressed transport stream (using H.264 compression for this demo) that was eventually fed to the 85-inch NHK/Sharp prototype 8K display still weighed in at 360Mbit/s.
Click on the image below to start a slideshow of the demo and some of the brains and gear used to power it.
Executives and engineers running the event stressed that this was strictly a technology demonstration run with prototype equipment -- as you can see in some of the later photos in the slideshow.
A smattering of 8K prototype sets emerged at the Consumer Electronics Show in January, but the technology isn't expected to become a retail phenomenon for a while. NHK, which supplied most of the prototype equipment used for the demo, doesn't expect to roll out Super Hi-Vision services commercially until 2020. However, there's a recent report suggesting that the broadcaster could start those transmissions up to four years earlier than expected.
There's still no telling when U.S. cable operators will roll out 8K. At The Cable Show this year, much of the discussion was around 4K and hopes that the industry could offer some video in that format in roughly the same bandwidth that they use today for an MPEG-2 HD channel.
Engineers acknowledged that they'll need a lot of help getting there. For starters, they'll need High Efficiency Video Coding (HEVC), also known as H.265, a more efficient compression technology standard that's in the works. And they'll likely have to take advantage of perceptual modeling techniques that can subtract bits away from areas of the TV screen that don't get much attention from the human eye.
In case you missed it, here's a brief video blog about the event:
— Jeff Baumgartner, Site Editor, Light Reading Cable
EDUCATIONAL RESOURCES
FEATURED VIDEO
UPCOMING LIVE EVENTS
April 6-4, 2023, Virtual Event
April 25-27, 2023, Virtual Event
May 10, 2023, Virtual Event
May 15-17, 2023, Austin, TX
May 23, 2023, Digital Symposium
June 6-8, 2023, Digital Symposium
June 21, 2023, Digital Symposium
December 6-7, 2023, New York City
UPCOMING WEBINARS
March 30, 2023
Taking the next step with Wi-Fi 6E
April 4, 2023
RAN Evolution Digital Symposium - Day 1
April 6, 2023
RAN Evolution Digital Symposium - Day 2
April 12, 2023
B2B 5G: Lessons learned from Huawei’s path to monetization
April 12, 2023
Harnessing the Power of Location Data
April 20, 2023
SCTE® LiveLearning for Professionals Webinar™ Series: Getting A Fix on Fixed Wireless
April 20, 2023
13 Million DDoS Attacks – What You Need to Know
April 24, 2023
APAC Digital Symposium - Day One
April 26, 2023
Developing achievable SLAs for 5G Private Networks
Webinar Archive
PARTNER PERSPECTIVES - content from our sponsors
Embrace F5.5G and stride to Green 10Gbps
By Kerry Doyle
How Carriers can Boost B2B Services Growth
By Kerry Doyle
WBBA Director General: Creating a Roadmap for Broadband Advocacy
By Pedro Pereira
All Partner Perspectives