PCCW Picks ICTV
The first ActiveVideo channel offered by now TV is the completely interactive “Movie Trailer Channel” that PCCW has launched in partnership with United Artists, one of the leading cinema groups in Hong Kong. The Movie Trailer Channel allows subscribers to preview movies, choose cinema locations, check program times, request seat locations, and buy tickets using just their standard remote controls. The channel is the first in a series of ActiveVideo channels and applications that will deliver more interactive services to now TV’s 654,000 subscribers.
The ActiveVideo Distribution Network is a usage-based content distribution service that enables operators, programmers and advertisers to bring video programming and advertising models from the Internet to the television, including high-CPM ads that are targeted, auditable, interactive and actionable. AVDN delivers Web-driven programming and live and VOD streams – all with superior TV quality – over the existing two-way network infrastructure to any digital set-top box.
“ICTV has provided the quality and scalability that have enabled us to offer the most powerful interactive television platform in the world,” said Dominic Leung, Managing Director, Television & Content of PCCW. “The Movie Trailer Channel is the first example of how ActiveVideo Distribution Network will enable our subscribers to find and control an entirely new series of television channels of high-quality video with interactivity and information that specifically meets their individual preferences.”
PCCW Ltd. (NYSE: PCW; Hong Kong: 0008)