Tuesday's cable news roundup kicks off with a not-so-cheery forecast that the crummy economy will continue to put the hurt on the pay-TV industry next year.
Credit Suisse analyst Stefan Anninger expects the U.S. pay-TV industry to lose 200,000 subscribers in 2012, reversing an original forecast that it would actually gain 250,000 next year. He says cord-cutting is "an oversimplification" of the downward trend and instead attributes it primarily to belt-tightening among "economically-driven cord-avoiders."
Visible World has released a tru2way-compliant version of its targeted/addressable advertising platform, which supports live TV and shows recorded to DVRs and can target commercials to individual homes. Visible World's marquee customer is Cablevision Systems Corp. (NYSE: CVC), which has upgraded all its headends to support the industry's quasi-standard set-top middleware. Company CTO Gerrit Niemeijer tells Light Reading Cable that Visible World's tru2way play could gain ground in a new breed of hybrid boxes that will still lean heavily on QAM video transmissions.
aioTV Inc. , a Colorado-based startup that's developed an HTML5, over-the-top video platform, has scored a US$1 million investment from Canada-based Innovacorp. aioTV aims to bring long-form video, including on-demand and linear channels, to a wide range of devices, including many based on the iOS and Android operating systems. Maxcom Telecomunicaciones of Mexico, one of aioTV's early customers, is offering a mix of video to more than 350,000 subs under a service called Yuzu.
The Connected TV Marketing Association , a new advertising and media trade body, has gotten off the ground in New York, London and Melbourne as it looks to capitalize on the rise of broadband-connected sets capable of supporting targeted campaigns and integrated applications. Ogilvy Entertainment President Doug Scott has been tapped as the CTVMA's honorary U.S. chairman.