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Olympics Sink Netflix Streams

Welcome to today's broadband and cable news snapshot.

  • Netflix Inc. (Nasdaq: NFLX) CEO Reed Hastings was apparently onto something when he warned that NBCUniversal LLC 's wall-to-wall broadband coverage of the summer Olympics could impair Netflix streaming activity and subscriber growth during the third quarter. Procera Networks reports this week that Netflix streaming activity in the U.S. was down 25 percent from "normal levels" on Sunday (July 29), though there was no change in Netflix streaming in Canada. Across the pond, streaming on the BBC iPlayer was up over 100 percent on normal Sunday levels, with Olympic streaming accounting for half the traffic. (See Netflix Slides, Blames Olympics and Access Doubts Dent NBCU's Olympics Ambitions .)

  • DirecTV Group Inc. (NYSE: DTV) lost 52,000 video subs in the second quarter, more than the 36,000 losses analysts were expecting. According to Reuters, DirecTV chalked it up to stricter credit policies, a focus on higher-end customers and fewer customers coming in the door through telco sales channels.

  • Roku Inc. has lined up eight consumer electronics (CE) companies to integrate a USB-connected, Wi-Fi capable Streaming Stick that's expected out in a few weeks. Those that will carry products with the "Roku Ready" label include Element Electronics, GlobalVue International LLC, Haier; Hitachi America; Best Buy (for its Insignia-branded products); Mitsubishi Electric; Onkyo and Integra; OPPO; and TMAX Digital. Some of those CE partners will also bundle the Roku Streaming Stick in "select devices."

  • Amazon.com Inc. (Nasdaq: AMZN) has launched a video-streaming app for the Apple Inc. (Nasdaq: AAPL) iPad, a move that brings a library of more than 120,000 videos to the iconic tablet.

  • Google (Nasdaq: GOOG) has inked a multi-year deal to license Rovi Corp. 's interactive program guide patent portfolio for set-tops, online and mobile platforms. Financial terms weren't disclosed, but the agreement comes into play as Google boots up a subscription IPTV service in the Kansas Cities. (See Google Fiber Bundles TV, Shuns Data Caps.)

  • Elsewhere in Google Fiber-land, this video snippet offers a sense on how Google is spreading the fiber gospel while taking some jabs at copper's shortcomings.



    — Jeff Baumgartner, Site Editor, Light Reading Cable



  • Jeff Baumgartner 12/5/2012 | 5:24:59 PM
    re: Olympics Sink Netflix Streams

    First time ever that DirecTV has  come out on the losing end in a quarter... something Dish has already done a few times. That sound you hear is the US cable guys laughing.


    But 2Q is always the weakest, so DirecTV is merely joining the club, finally. But growth in Latin America (a record 645K sub adds) almost picked up all the slack. JB 

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