Video services

Old-School ITV

9:05 AM -- ATLANTA -- Craig Leddy, a contributing analyst for Light Reading's Cable Industry Insider, asked a group of panelists here yesterday at our Cable Next-Gen Video Strategies event to set their Wayback Machines and recount their first experience with interactive television (ITV).

While some remembered apps from long gone entities such as Wink Communications and RespondTV or respun stories about the much-maligned Motorola Inc. (NYSE: MOT) DCT5000 set-top, one panelist looked back even further.

"You may not be aware that interactive television has been alive and well for more than 50 years," said Paul Woidke, the SVP and GM of advanced advertising at OpenTV Corp. (Nasdaq: OPTV) and chairman of the digital program insertion working group at the Society of Cable Telecommunications Engineers (SCTE) .

He said his first ITV experience occurred in the 1950s with a black-and-white television. "My father would say, 'Paul, please get up and change the channel for me,' " Woidke jokingly recalled. "We've come a long way since then."


— Jeff Baumgartner, Site Editor, Cable Digital News

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