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New Yahoo CEO: Cable Friend or Foe?

Here's what's up in the kingdom of cable this Tuesday.

  • Yahoo Inc. (Nasdaq: YHOO) has hired former Google (Nasdaq: GOOG) executive Marissa Mayer as its new CEO. Assuming Mayer isn't overwhelmed and discouraged by Yahoo's oddball branding, vague corporate identity, and generally disappointing financials, cable operators should watch this development closely. While at Google, Mayer was a catalyst for taking existing products and integrating disparate content sources to make things like Google Maps more useful and appealing to consumers. Yahoo creates content and works with lots of content partners and has, at various times, tried over-the-top TV products and services. Assuming she'll bring a similar approach to Yahoo, Mayer could be the greatest frenemy cable TV has ever had.

  • Comcast Corp. (Nasdaq: CMCSA, CMCSK) is adding Scripps Networks Interactive content to its TV Everywhere roster. That means shows from the likes of HGTV and the Food Network will make it onto mobile devices. Now you can share the oddly dramatic "Sweet Genius" guy with everyone you run into.

  • About Tuesday's launch of Now TV from Sky : It might become the beginning of the end for bundling, warns analyst Ted Hall of Informa Telecoms & Media . "The key will be to keep Now TV on a leash," The Hollywood Reporter quotes him saying.

  • TiVo Inc. (Nasdaq: TIVO) is buying TRA Inc., a company that collects and links data about household purchasing and viewing habits, for $20 million.

  • Third-screen fever is in full swing as the buzz grows about Equiso and other small companies that make TV "smart sticks." These dongles promise to turn your big dumb ol' TV into an Android tablet -- albeit one that's difficult to balance on your lap -- and let people play games while they sofa surf.

    — The Staff, Light Reading

  • gtchavan 12/5/2012 | 5:27:45 PM
    re: New Yahoo CEO: Cable Friend or Foe?

    You foreget HP went from tech power house to an absolute low tech disaster.   FB's second woman is also total failure with that botched IPO--and they will continue paying for that disaster.  Ebay also had so so results but she was smart enough to pull out at the right time.  I am also not sure Lucent's choice was not so much influenced by the Silicon Valley mentality.  Yahoo's lady CEO1 was a complete failure. Regardless, disaster after disaster and they keep coming back all you need is a semester at Harvard or Stanford to qualify. The only person that has had some credibility is the Oracle's second woman but she has plenty of oversight so it is hard to tell.  I wish the Yahoo lady CEO2 luck but they passed over a pretty good guy for her and that is worth a gripe.

    paolo.franzoi 12/5/2012 | 5:27:45 PM
    re: New Yahoo CEO: Cable Friend or Foe?



    Question....what are you so upset with?

    - The fact she is a woman?

    - Left Google?

    - Joined Yahoo?

    - Went to B school?

    This might be the worst hire of all time but I think it requires more than 24 hours to figure that out.  Worst female CEO of all time - see Lucent - defnitely NOT silicon valley.



    gtchavan 12/5/2012 | 5:27:45 PM
    re: New Yahoo CEO: Cable Friend or Foe?

    Typical Silicon Valley love affair with women executives that spend at least one quarter at Stanford or Harvard.  Somone has to point out to the bozo's on the board that Yahoo is a mature business and has no room for growth and should just focus on cutting cost, prifitavility, paying dividents and adjusting prices to keep up with the inflation every year and for that you don't need a hot shot.

    Pete Baldwin 12/5/2012 | 5:27:26 PM
    re: New Yahoo CEO: Cable Friend or Foe?

    There's more to Marissa Mayer's track record than "a semester at Stanford or Harvard."

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