Here's what's up in the kingdom of cable this Tuesday.
Yahoo Inc. (Nasdaq: YHOO) has hired former Google (Nasdaq: GOOG) executive Marissa Mayer as its new CEO. Assuming Mayer isn't overwhelmed and discouraged by Yahoo's oddball branding, vague corporate identity, and generally disappointing financials, cable operators should watch this development closely. While at Google, Mayer was a catalyst for taking existing products and integrating disparate content sources to make things like Google Maps more useful and appealing to consumers. Yahoo creates content and works with lots of content partners and has, at various times, tried over-the-top TV products and services. Assuming she'll bring a similar approach to Yahoo, Mayer could be the greatest frenemy cable TV has ever had.
Comcast Corp. (Nasdaq: CMCSA, CMCSK) is adding Scripps Networks Interactive content to its TV Everywhere roster. That means shows from the likes of HGTV and the Food Network will make it onto mobile devices. Now you can share the oddly dramatic "Sweet Genius" guy with everyone you run into.
TiVo Inc. (Nasdaq: TIVO) is buying TRA Inc., a company that collects and links data about household purchasing and viewing habits, for $20 million.
Third-screen fever is in full swing as the buzz grows about Equiso and other small companies that make TV "smart sticks." These dongles promise to turn your big dumb ol' TV into an Android tablet -- albeit one that's difficult to balance on your lap -- and let people play games while they sofa surf.