Word that Netflix Inc. (Nasdaq: NFLX) streaming is outpacing pay-TV video-on-demand (VoD) by a wide margin kicks off today's cable news roundup.
U.S. Netflix customers watched 80 percent more streaming video hours than pay-TV customers did via their service provider's VoD service during the fourth quarter of 2011, says The Diffusion Group (TDG) . TDG believes MSOs and other pay-TV operators should be making more money from ad-supported VoD, but notes that success has been hindered by poor support and "awkward program guides," resulting in just 1 percent of all U.S. TV viewing. But some hope appears to be on the way as MSOs begin to migrate to more intuitive cloud-based navigation systems and Canoe Ventures LLC , the cross-industry advanced advertising J.V., starts to focus solely on dynamic VoD ad insertion. (See Comcast Ready to Mine for VoD Gold and Cable's Canoe Sinks Interactive Ad Business .)
A slow deal-making process and advertising hang-ups have kept lots of programming off cable's TV Everywhere platforms, a situation that gives emerging over-the-top competitors a dangerous opportunity to build services that live and thrive outside of cable's walled gardens, notes The Wall Street Journal.
iBahn says it's helping hotel owners keep Wi-Fi bandwidth demand in check with a new Freemium model that it is offering initially to the company's EMEA customers, where the average per-room consumption was 280MB per day. Rather than an all-you-can-eat approach for all users, iBahn's new dynamic bandwidth plan applies low bandwidth connections for free and faster speeds for customers who are willing to pay a premium so they can stream video or download large files.