LONDON -- Informa Telecoms & Media, the organiser of IP&TV World Forum, the world’s leading connected entertainment event, today announces that the event will be rebranded as TV Connect, to echo the evolving industry and rapidly converging TV market.

The event, which is now in its eighth year, has been a global platform leading the debate, the development and the deployment of IP delivered TV, and embodies a vibrant and dynamic marketplace. With cablecos, satellite, terrestrial broadcasters, content providers and telcos all providing enhancements to their services through Internet connectivity, the rebrand represents the growing and diverse nature of IP & Connected TV, and recognises the shift in industry players that now offer TV and personalised media services.

Gavin Whitechurch, Executive Director of Informa Telecoms & Media, says: “While managed end-to-end telco IPTV will always be at the core of our coverage, our industry now encapsulates so much more. Our market is rich with alternative service terminologies; from multiplatform and multiscreen, to TV Everywhere, mobile TV, Smart TV and Connected TV, and OTT TV to Personal TV. We believe our future – and that of the industry – is to bring together those different strands, and more, as we develop a world of connected entertainment.”

Informa UK Ltd.