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HD Hulu

4:45 PM -- Just took a quick look at the Hulu HD site, where five movie trailers are available for viewing. The site gives just a taste of what's possible in the not-too-far-off world of bigger bandwidth, faster computers, etc.

With an assist from Heavy Reading analyst James Crawshaw, I did some back-of-the-napkin (sorry, couldn't find an envelope) math to see what happens if 999,999 other people see what I saw on Hulu today:

  • Video streaming bit rate (kbit/s): 2,500
  • Viewers: 1 million
  • Clips per day: 2
  • Average clip length (mins): 2
  • Gigabytes per day: 75,000
  • Terabytes per year: 27,375
  • Gigabits per day: 600,000


That is an insane amount of data moving around, just on the back of one high-def streaming venture with no real "sticky" content (yet).

Our content brothers are calling the move to HD "ambitious," but they have little room to talk. I mean, look at their haircuts.

Still, this was my first time seeing anything, high-def or otherwise, on Hulu. So I won't be the first to say it, but the Hulu player and site, in general, make YouTube Inc. look like crap. It's pretty. See?



If you're looking to see the Hulu HD site, you'll need Flash Player version 9.0.115.0 (seriously) and an Internet connection of at least 2.5 Mbit/s.

Oh, and a computer.

— Phil Harvey, Barely Managing Editor, Light Reading

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