The deal lets big Starcom clients such as Procter and Gamble, Coca-Cola, and General Motors target ads to DirecTV households based on "multiple factors including geography and customer segmentations, as well as third-party sources," DirecTV said. The companies plan to begin testing addressable advertising in 2011, and expect to place addressable ads on about 25 national cable networks that reach 10 million DirecTV subs with DVRs. (See DirecTV, Dish Connect on Interactive Ads and Cable ITV: Is It a Real Business Yet? )
Sezmi will scrap its "Select Plus" tier in Los Angeles on Dec. 28, and focus instead on its lower-end $4.95 "Select Tier," which provides feeds from a few local broadcast channels.
"Select Plus" features nearly two dozen linear channels, including Nickelodeon and CNBC. The $4.95 package Sezmi will ride from here on looks similar to ivi Inc. ’s package of live broadcast channels distributed online, which costs $4.99 monthly. (See Sezmi Stacks More Cash , Sezmi Sets Big Expansion, and Q&A: ivi Inc. Founder & CEO Todd Weaver.)
— Steve Donohue, Special to