PARIS -- France-based Orange has launched "la nouvelle TV d’Orange", a next-generation subscription TV service which allows Orange to upgrade its IPTV service with a state-of-the-art user-experience and prepare the infrastructure for the new challenges of Over-the-Top (OTT) video, multiple screens and unlimited content. "la nouvelle TV d’Orange" boasts a new user interface, which includes VOD, CatchUp TV, content discovery and recommendations, EPG, PVR, self-developed applications and more.

Viaccess a leader in content security solutions, and its fully-owned subsidiary Orca Interactive, a pioneer and leader in IPTV middleware, provide a unified service platform which includes the Service Delivery Platform, Content Discovery platform, Conditional Access System and native multi-screen solution. It is adapted for IPTV, OTT delivery and Hybrid, combining different delivery modes.

Beginning in late November 2011, Orange began migrating its customer base of IPTV customers to Viaccess and Orca’s Unified Platform. Migration of satellite customers will follow. Overall, Orange has over 5.1m customers to its TV services in Europe as of Dec 31 2011. This represents the largest-ever IPTV middleware migration, a process in which three different existing services over ADSL, FTTH and hybrid satellite-IP will be converged onto a single unified platform from Orca and Viaccess.

To date, approximately 400,000 subscribers have joined the new service platform in less than three months.

Orange (NYSE: FTE)