Herrick always asks a vacant question involving lean manufacturing and Six Sigma. It's vague enough that CEOs sometimes try to answer it. But why, the WSJ headline asks, would someone do this?
Assuming Herrick is fake, he's doing a kind of culture jamming -- making fun of CEOs (and Wall Street) through their own jargon. It's less a practical joke and more a drawn-out type of performance art. (Or, if you prefer, a less damaging sort of vandalism.)
That Herrick is a prank occurred to the WSJ, but the paper then goes on to quote an analyst saying, "If he was spoofing, I would hope he'd be funnier."
See, that's wrong. I'm guessing Herrick is coming at this from an outsider's perspective, meaning Wall Street isn't supposed to get it. That the media doesn't either is icing on the cake. Some blog commenters have suggested Herrick needs to be more absurdist, but that, too, misses the point.
I find myself hoping the guy starts showing up on tech calls.
— Craig Matsumoto, West Coast Editor, Light Reading