Video services


2:35 PM -- Deutsche Telekom AG (NYSE: DT) has been waiting a long time for the German public to warm to its triple-play (DSL, voice, and IPTV) service, Entertain, but now it seems to have finally happened.

After a slow start –- the carrier launched IPTV in August 2006 –- DT finally started to see some decent pickup during the second quarter of this year, when it had 250,000 broadband customers signed up to the Entertain service. (See DT Sees Uptick in IPTV.)

Then today, reporting its third-quarter financials, the German incumbent noted it had 333,000 orders for the IPTV service at the end of September, an increase of 33 percent in just one quarter. It's likely that giant leap has something to do with the addition of top-flight German soccer to the Entertain IPTV content lineup. (See DT Reports Q3.)

Of those orders, 257,000 have been activated, an increase of around 60,000, or about 30 percent from the "almost 200,000" connected at the end of June.

Now the carrier is piling extra marketing euros into the service in a bid to reach its target of 500,000 customers signed up by the end of this year. It has just launched a promotion whereby new customers get a free set-top box with a built-in high-definition personal video recorder (PVR) with 160 Gbytes of storage. Normally the box would cost customers €49.99 ($63.67), the same price as the monthly fee for an entry-level triple-play package (including 70 TV channels) from the carrier.

DT will do amazingly well, though, to sign up another 167,000 customers to Entertain before the year's end, a figure it will need to achieve to reach its target of 500,000 by the close of 2008. It does have 10.24 million DSL customers in Germany, so it has plenty of households to target with its new marketing campaigns.

— Ray Le Maistre, International News Editor, Light Reading

Interested in learning more on this topic? Then come to TelcoTV 2008, a conference and expo that will examine the convergence of communications and entertainment, and its impact on service providers from across the globe, to be staged in Anaheim, Calif., November 11-13. For more information, or to register, click here.

Be the first to post a comment regarding this story.
Sign In