Blockbuster Movie Pass, introduced Friday at a San Francisco event, is the first integrated product out of Dish's five-month-old purchase of Blockbuster. It will bundle several services, including video streaming to PCs and to connected set-tops, by-mail DVDs and games, and several premium TV channels. Here's what Dish is packing into Blockbuster Movie Pass:
- More than 100,000 movies and TV shows via mail (no extra charge for Blu-ray)
- 3,000 movies that can be streamed to the TV via broadband-connected Dish set-tops (5 million to 6 million Dish receivers have IP outputs)
- 10,000 movies and TV shows that can be streamed to PCs (with Dish and Blockbuster adding support for tablets and other devices later this year)
- 3,000 games (by mail)
- Unlimited store exchanges at Blockbuster's 1,500 U.S. stores
- 20 premium movie channels
Why this matters
Dish is transforming from a satellite TV giant into a multiplatform entertainment company. It's looking for this new package to help shore up its pay-TV base, which shrank by 135,000 subscribers in the second quarter, and to out-bundle competitors such as Comcast Corp. (Nasdaq: CMCSA, CMCSK) and DirecTV Group Inc. (NYSE: DTV)
As with Dish's earlier acquisition of Sling Media Inc. , Blockbuster's reach will extend beyond just Dish. Blockbuster President Michael Kelly said a broadly offered subscription streaming package is in the works, one that could take on Netflix directly -- but he didn't say when it might arrive.
Get caught up on Dish and Blockbuster.
- Dish, Blockbuster Tee Up Netflix Rival
- Dish Loses 135,000 Subs
- Dish's Baffling Blockbuster
- Dish's Latest Buy Is a Blockbuster
— Jeff Baumgartner, Site Editor, Light Reading Cable