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DirecTV's Deep Freeze

3:25 PM -- Although DirecTV Group Inc. (NYSE: DTV), like its cable foes, believes it's well positioned to ride out the economic storm, the satellite TV giant has enacted a hiring freeze and mothballed all but its most critical capital-intensive projects. (See TWC CEO: Cable Sub Growth Still Slowing and Comcast's Hi-Def Triple Play .)

That's according to the Associated Press, citing Jonathan Rubin, DirecTV's SVP of financial planning and investor relations, one of a heap of execs who are speaking at this week's UBS Global Media and Communications Conference in New York.

"Despite the slowing economy, we remain quite bullish about 2009 to date. The economy has not had a material impact on our business," Rubin said, expressing hope that DirecTV's new deal with AT&T Inc. (NYSE: T) will drive new subscriptions. (See DirecTV's Gain Could Result in Dish Losses.)

— Jeff Baumgartner, Site Editor, Cable Digital News

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