Get ready for the 3DTV hype to go into overdrive amid word that Discovery Communications Inc. (Nasdaq: DISCA, DISCB, DISCK), Sony Corp. (NYSE: SNE) and IMAX may soon flip the switch on their 3-D channel. That leads today's roundup of news making cable waves.
Netflix Inc. (Nasdaq: NFLX) says it's looking for a more efficient way to connect to over-the-top devices, reporting that one unnamed device (some speculate that Apple TV is the culprit) accounts for 50 percent of calls to its API while delivering "significantly less streaming traffic" than other devices. (See Apple TV: A 'Hobby' No More? )
Meanwhile, after reading some new code, some technology geeks think Apple TV will soon support online gaming.
Major League Baseball won't hike the fees this season for its hot MLB.TV streaming video package, which goes on sale today.
Sony and its partners confirmed that DirecTV will indeed launch its full-time channel, 3net, on Sunday at 8pm ET (it'll be on channel 107 for those DirecTV subs out there with a 3D-capable TV). Tell us what you think of it. JB
Sony and its partners confirmed that DirecTV will indeed launch its full-time channel, 3net, on Sunday at 8pm ET (it'll be on channel 107 for those DirecTV subs out there with a 3D-capable TV). Tell us what you think of it. JB