Word of a super-pricey video-on-demand (VoD) test kicks off the T.G.I.F. edition of the cable news roundup.
Universal Pictures and Comcast Corp. (Nasdaq: CMCSA, CMCSK) plan to sellTower Heist, starring Eddie Murphy and Ben Stiller, via cable VoD for US$60 almost three weeks after it debuts in theaters. DirecTV Group Inc. (NYSE: DTV) has been offering some movies while they're still in theaters for $30, but company CEO recently acknowledged that take rates have been dreadful.
Speaking of VoD, more movie releases in the DVD window will help the on-demand category reach $2 billion in sales this year, a 10 percent jump over 2010's tally, 20th Century Fox SVP Aubrey Freeborn predicted at the CTAM confab in New York.