Comcast Plays Ball With ESPN 3D
Terms weren't disclosed, but Comcast, which got some buzz for its national carriage of a live 3D feed from The Masters in Augusta, Ga., said it will offer the budding, part-time channel from ESPN as it kicks off on June 11 with coverage of the World Cup soccer-fest in South Africa. (See Comcast Courts Early 3DTV Adopters and Photos: Comcast Tees Up 3DTV Masters.)
ESPN 3D, which plans to feature 25 World Cup matches in 3D, expects to offer about 100 3D events this year, including coverage of its summer and winter "X Games" and the 2011 BCS National Championship (college football).
Although Comcast is the first cabler to sign on, it's not the first TV service provider to notch a carriage agreement for ESPN 3D. DirecTV Group Inc. (NYSE: DTV), which has some big 3DTV ambitions of its own underway, announced its carriage deal back in late March. (See DirecTV First to Commit to ESPN 3D and DirecTV Won't Give Cable Access to 3D Nets.)
Comcast, however, also plans to offer "select" ESPN events via its video-on-demand system.
— Jeff Baumgartner, Site Editor, Light Reading Cable