Comcast on the iPad: It's All Good
So it was no surprise that an analyst raised it with the Comcast Corp. (Nasdaq: CMCSA, CMCSK) brass yesterday, asking for their perspective on the device's video distribution implications, particularly at a time when the company is trying to take control of NBC Universal . (See Comcast to Take Control of NBC Universal.)
Comcast chairman and CEO Brian Roberts admitted that he did see parts of Steve Jobs's product launch presentation, and was looking forward to getting a firsthand look at the Apple's latest wonderworks.
But he also doesn't see it as a much of a threat. Although the iPad will offer consumers another way to access the kinds of content the MSO offers directly to its customers, Roberts also views it as a potentially additive cross-platform outlet for Comcast's programming stash.
"Personally, I don't think people wanting more content on more devices… is anything but a good thing for our company," he said.
— Jeff Baumgartner, Site Editor, Cable Digital News