Clearleap Reels In a Big Fish
Under the deal, Verizon's using Clearleap's Web-based video and ad publishing portal for FiOS TV, starting off with a way to streamline VoD production for FiOS1, the telco's hyper-local news, sports, traffic, and weather service that's been rolled out on Long Island and in Washington, D.C.
Clearleap's system works as a centralized Web-based front end for video publishing that can deliver content to Verizon's local systems and allow ads to be wrapped around that content. In addition to locally produced content, Verizon can use the Clearleap system for other apps, including access to the vendor's stable of Web TV partners or user-generated fare. (See Clearleap Brings Blip.tv & Others to Cable .)
Verizon and Clearleap aren't disclosing all the initial use cases, but as far as local content is concerned, the telco's FiOS1 channel does have a deal to offer free on-demand programming for the New England Patriots, so that's one possible option.
Verizon marks the biggest announced deployment for the startup, which has raised $12.3 million and has its technology delivering content to more than 10 million subscribers so far. Clearleap, which competes with ActiveVideo , also has deals with such MSOs as Mediacom Communications Corp. and Bresnan Communications LLC , and some partial deployment with Comcast Corp. (Nasdaq: CMCSA, CMCSK). (See Clearleap Lands Mediacom Deal and Clearleap Nets Bresnan Deal.)
Although direct-to-operator deals have been its bread and butter, Clearleap is also starting to get a foothold in the over-the-top video market. Roku Inc. is the first to tap into Clearleap's next-gen product, which will target broadband-connected set-tops, Blu-ray players, and TVs. (See Clearleap, Roku Shop Web Video Combo to Cable.)
That system uses Clearleap's central Web-based infrastructure but also lets operators establish a parallel, IP-based VoD sytem. That could work with a Roku box or future cable boxes that support Docsis and MPEG-4, Clearleap CEO Braxton Jarratt tells Light Reading Cable.
— Jeff Baumgartner, Site Editor, Light Reading Cable