Video services

Cisco: We've Got AllVid AllCovered

Why bother with AllVid when the world's already got Videoscape?

That's what Cisco Systems Inc. (Nasdaq: CSCO) said Tuesday as it urged the Federal Communications Commission (FCC) to "defer action" on the Allvid proposal.

In a meeting with FCC staffers, Cisco said the market is already developing without government intervention. As Exhibit 1A, the company used Videoscape, its new "open" cloud-heavy architecture that blends traditional video services with online content and applications. (See CES 2011: Cisco Wants Videoscape to Play Nice and CES: Cisco Unveils Master Plan for Video.)

"Videoscape is real, not speculative," Cisco told the FCC at a meeting that, ironically, was punctuated by some Cisco slideware.

Of course, how "real" it is remains a subjective enterprise. Cisco acknowledged that Videoscape hasn't been deployed in the U.S., but Telstra Corp. Ltd. (ASX: TLS; NZK: TLS)) is using it in Australia. U.S. trials will begin early next year, with "major deployments" by the end of 2012, Cisco claimed.

The FCC is getting the full court press as it considers turning its notice of inquiry on AllVid-compliant, network-agnostic "smart" video gateways and adapters into a more formal proposed rulemaking. The FCC hasn't indicated precisely when it might act, spurring speculation that it's going to be delayed for a while. In the meantime, video service providers are generally trying to shoot it down before it gets that far. (See Is Roku a 'Virtual MSO'? , NCTA to FCC: Call Off 'AllVid' and All About the FCC's AllVid.)

The FCC NOI calls for deployment of AllVid devices to begin by Dec. 31, 2012. Cisco said the target isn't feasible, holding that the standardization process alone could take between 24 to 36 months.

— Jeff Baumgartner, Site Editor, Light Reading Cable

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