Move Networks Inc. may finally see some traction as an IPTV technology provider, with the news that Cable and Wireless plc (NYSE: CWP) has chosen its adaptive bit-rate technology to power a global rollout of online video services.

CWI, Cable and Wireless's international telecom business, will use Move Networks technology to deliver online video services in 38 countries worldwide. The deal will enable CWI to offer multichannel video services to customers through their existing ADSL broadband connections without the need for building out local IPTV infrastructure.

The new IPTV service will be offered to more than 7 million customers to whom CWI already provides fixed-line, broadband, and mobile services, and will be available through existing broadband connections. The service will include linear programming, a network digital video recorder (DVR) function, as well as the ability to pause and rewind live and on-demand video streams.

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— Ryan Lawler, Contentinople