Cable Web TV: Results May Vary
Some may opt to develop standalone broadband video portals, while others could look to partner directly with programmer Websites and "authenticate" and "entitle" cable customers to access a wider swath of content. Others may end up doing a mix of these options.
In these cases, authentication and entitlement are about managing video catalogues and instituting policies that ensure that consumers can access titles within those catalogues only if they have the rights to view them.
Read the full story at Contentinople.
— Jeff Baumgartner, Site Editor, Cable Digital News