Here's a snapshot of recent news from the world of interactive TV:
The 12-week campaign, called "The Video Store Just Moved In," will attempt to promote awareness of VoD via a series of video, print, and Web ads. Meanwhile, the Cable & Telecommunications Association for Marketing (CTAM) is sponsoring a Cable Video Store site that highlights cable's VoD offering.
"Simply shutting down 7M to 8M infringing DVRs would be a death sentence," Moffett wrote of Dish's situation. "Even replacing them with non-infringing units – were there such a thing (today there is not) – would cost billions, and would immeasurably disrupt operations." If that were to happen, he estimates that Dish would face more than $3 billion in costs, when factoring in the replacement DVRs, truckrolls, and churn.
But he doesn't buy the argument that TiVo simply wants to play hardball with Dish. Instead, he thinks "TiVo's real game is simply to entice the rest of the Pay TV industry into licensing agreements." Coercing license deals appears to be a strategy TiVo's trying to employ via its DVR patent suits against Verizon Communications Inc. (NYSE: VZ) and AT&T Inc. (NYSE: T). (See TiVo: AT&T and Verizon Won't Strike a Deal .)
Canoe, which is getting ready to launch an Enhanced TV Binary Interchange Format (EBIF)-powered request for information (RFI) campaign this spring, recently signed a lease for 40,000 square feet at 1251 Avenue of the Americas in New York City, the report says.
Since Canoe needs more space as it gets ready to enter shark-infested ad waters, we'd be remiss not to share a famous clip of yore:
Panasonic's offerings include a $2,899.99 bundle that includes a 50-inch 3DTV bundled with a pair of specs and a 3D Blu-ray player. (See Panasonic Starts Selling 3DTVs.)
The MSO has obtained a registered trademark for "Power 30," a descriptor for the interactivity it's layering onto a number of TV commercials, Cablevision EVP of advanced platform advertising sales Barry Frey noted during the TV of Tomorrow Show, held earlier this month in San Francisco.
Here are a few other recent nuggets from the ITV world:
- Itaas Does DTA Testing
- BlackArrow Signs Fox for VoD
- Arris DVR Gets Canadian Props
- TiVo Connects With Conax
- HDMI Group Releases 3DTV Specs
- thePlatform Gets Its Twitter On
— Jeff Baumgartner, Site Editor, Light Reading Cable