BT Tipped for TV M&A
According to media reports, BT isn't the only interested party. Irish firm Setanta is also a very important partner for cable operator Virgin Media Inc. (Nasdaq: VMED), which has been identified as a potential buyer. (See Virgin Media Gets Sporty.)
If a bidding war breaks out, the winner can expect to pay anything up to $1 billion to land the prize.
— Ray Le Maistre, International News Editor, Light Reading