Billions & Billions
The MSO's monthly view rate climbed from 250 million in December, to 275 million in March. At that pace, Comcast's PR team may be able to trumpet an 8 billion VOD view announcement in June. Of course, in the name of numeric elegance, it may be better to wait for the big 10 billion announcement heading into 2009 -- that's a one with 10 zeros.
Comcast says its VOD users now watch 40 million movies a month. The MSO hopes those numbers will continue to climb through its "Project Infinity" initiative. (See To Infinity & Beyond!) No word on whether Comcast plans to start selling popcorn.
—Michael Harris, Chief Analyst, Cable Digital News