Meh. That seems to sum up the level of interest DirecTV Group Inc. (NYSE: DTV) truly has in buying Hulu LLC . In yesterday's earnings call, DirecTV CEO Mike White admitted his company is looking at the Web video hub, but says DirecTV probably has the tools and tech it needs to pull off its TV Everywhere strategy without it.
Comcast Corp. (Nasdaq: CMCSA, CMCSK) is trying to sack a DirecTV ad campaign for the satellite TV giant's exclusive NFL Sunday Ticket package, accusing DirecTV of false advertising, unfair competition and consumer fraud. The allegations center on ads claiming that the package is free although subs must agree to a minimum two-year contract and face early cancellation penalties. (See Cable: DirecTV's 'Ticket' to Broadband Content.)
Comcast launched dynamic video-on-demand ad insertion in June and already has the capability rolled out to 7.4 million subs, MSO Executive Director of Video Business Operations Caroline Brown points out in this video blog about the project. (See Comcast Signals New Ad Era for VoD.)