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Video hardware

Imagine Gets More Dough

4:40 PM -- Imagine Communications ' existing investors poured another $10 million into the startup as the company gets ready to make some big changes up top and freshen up its product strategy. (See VCs Plow $10M More Into Imagine.)

The video compression specialist confirmed to Light Reading Cable last month that it was seeking a replacement for current president and CEO Jamie Howard, who is expected to stay on the Imagine board after the swap. It's also in the midst of a product strategy change that will enable the company to go after the mobile and Internet video markets. (See Imagine Seeking a New CEO .)

Imagine says it intends to use the new funding -- from Court Square Ventures LLC , Columbia Capital , and Carmel Ventures -- to accelerate it toward that goal as it develops a new "real-time" MPEG-4 encoding, transcoding, and streaming technologies that apply to cross-platform and budding 3D video services.

Five-year-old Imagine has raised more than $34 million, getting off the ground with a video compression system that jams three HD MPEG-2 broadcast feeds into one 6MHz channel without affecting quality.

Although that product helped score business at Comcast Corp. (Nasdaq: CMCSA, CMCSK), industry sources have said Imagine's 3:1 broadcast HD business has flattened out, causing it to pursue new product strategies and ways to rekindle growth prospects.

— Jeff Baumgartner, Site Editor, Light Reading Cable

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