Cisco Systems Inc. (Nasdaq: CSCO) waited until two days before the Summer Olympics kickoff in Beijing to boast that it landed a contract with NBC to supply its video encoding products to allow the network to deliver video to TV, PCs, and mobile phones.

NBC said it plans to use Cisco’s IP video infrastructure and encoding system to allow producers in New York and Los Angeles to edit video as it is captured in Beijing and deliver it to multiple platforms.

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