Cisco Revs Its Video Engine
The new Media Experience Engine (MXE) 3000 -- already deployed by at least one customer -- is being launched today and will be a central point of discussion at C-Scape, Cisco's annual analyst conference, which starts Tuesday. (See Cisco's Video Transformation .)
Cisco is trumpeting the MXE 3000 as a new type of appliance, something without an equivalent in IP networks. It's very much aimed at the enterprise, and ultimately it's going to tie together Cisco products including TelePresence and digital signage, says Guido Jourdet, CTO for Cisco's emerging technologies efforts.
This isn't about people ordering movies on demand at work. Cisco is eyeing the possibilities of enterprise-generated video, a category the company thinks will skyrocket in coming years. And Cisco executives point to their own network as proof.
"When Cisco upgraded the networks and put the TelePresence systems in, our bandwidth shot up by 6X," says Murali Nemani, Cisco director of marketing for service provider video. "Today, 50 percent of our traffic is video. We had to not just add more bandwidth, but we had to change the capabilities in the switches and routers so they could scale."
(Note -- Cisco, with 307 TelePresence sites, could be considered an extreme case among enterprise users.)
Specifications on the MXE 3000 weren't available at press time, and Cisco didn't furnish pictures of the device. Much of the box's magic depends on its software, which, Cisco admits, was developed outside the company and is being offered on an OEM basis.
But Jourdet freely discussed the box's current and future capabilities, sketching an ambitious video-centric future for the product line.
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