This Technology Does Ads
This Technology provides software for the next generation of cable television infrastructure, now being implemented by MSO’s to enable new forms of television advertising. Through its products, MSOs, and other advertising rights holders can identify and control their supply of content and advertising opportunities. As advanced advertising infrastructure is rolled out in other media, This Technology empowers the advertising industry to efficiently control the business of cross platform distribution.
“Cable advertising is aggressively extending its technology to increase its share of advertising spend by supporting addressability, just in time insertions, and simple campaign booking, reporting and billing,” said Jeffrey Sherwin, President and Founder of This Technology. “If Cable can get this right, both within their own systems and the interconnects, there is $10 billion of incremental advertising spend on the table.”