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The Philter Index

Phil Harvey
3/31/2006

10:00 AM -- Often inebriated. Never duplicated. It's time, once again, for another edition of The Philter Index:

The Philter Index, for March 31, 2006:

  • Real name of the Director Consumer Prototyping and Strategy at Microsoft Corp. (Nasdaq: MSFT): Jonathan C. Cluts
  • According to Nielsen Monitor-Plus, the amount Comcast Corp. (Nasdaq: CMCSA, CMCSK) spent on national media advertising in 2004 and 2005: About $280 million
  • According to a recent Harris Interactive consumer survey, the likelihood that a satellite TV consumer will continue using the same provider: 71 percent
  • In the same Harris survey, what's the likelihood that a wireless phone consumer will stay loyal to his or her current provider: 66 percent
  • One more time, from the Harris survey, the percentage of consumers surveyed that said they were "not at all likely" to switch to a "Triple Play" offer within the next six months: 64 percent
  • The average DSL price plunged from more than $80 per month in 2000 to this amount in 2005, according to the Telecommunications Industry Association (TIA) : Less than $40 per month
  • Using TIA projections for 2006, the amount Americans spend, on average, per month, on broadband Internet access: $39.13
  • Number of square feet in Google (Nasdaq: GOOG)'s Mountain View, Calif. headquarters: 1.3 million
  • Number of residential VOIP subscribers expected by 2009, as projected by the TIA: 18 million


Got an item for The Philter Index? Send it to [email protected], and we'll fill out a survey that says we're "not at all likely" to send you a prize.

— Phil Harvey, Fackts Editor, Light Reading

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