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The Bull Gimmick

8:40 AM -- More leftovers from CTIA Wireless 2008...

Mobile content deals were attracting all sorts of vendors and associations, including the Professional Bull Riders Association, who gave folks a shot at riding a mechanical bull in their booth. (LR Events Staff: Can we have one of these for Optical Expo? Please?)



Of course, professional cowboy Cord McCoy made it look terribly easy:



So LRTV's Fritz Nelson decided it would make the perfect spot to intro our CTIA Wireless coverage:



And here's the final product:



By the way, Fritz split his pants when he was tossed from the bull that final time. The video for that is, uh, not available.

— Phil Harvey, Editor, Light Reading

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