The Bull Gimmick
Mobile content deals were attracting all sorts of vendors and associations, including the Professional Bull Riders Association, who gave folks a shot at riding a mechanical bull in their booth. (LR Events Staff: Can we have one of these for Optical Expo? Please?)
Of course, professional cowboy Cord McCoy made it look terribly easy:
So LRTV's Fritz Nelson decided it would make the perfect spot to intro our CTIA Wireless coverage:
And here's the final product:
By the way, Fritz split his pants when he was tossed from the bull that final time. The video for that is, uh, not available.
— Phil Harvey, Editor, Light Reading