T-Mobile Uses Gemalto DRM
T-Mobile Czech Republic is deploying the interactive "TV in your pocket" service based on the DVB-H standard as part of its strategy to meet its customers' needs for the most innovative multimedia services. In addition to watching TV while on the go, T-Mobile subscribers will be testing interactive services such as voting linked to television broadcasts and downloading video clips and trailers. In the next phase of the pilot program, they will also be able to subscribe to specific programs and purchase the rights to view, for example, sporting events or concerts.
The advanced Gemalto solution for mobile TV has been designed to meet the stringent security requirements linked to rights and keys management prior to card activation in the handset, by incorporating a Conditional Access System (CAS) that protects the access to the encrypted TV content. The end-user's rights are managed by the secure card, thus allowing T-Mobile to easily upgrade the security level of the CAS and also offer dynamic management of mobile TV services tailored to each subscriber's specific needs.
"We selected Gemalto for their sound expertise in securing access to mobile content," commented JiÃ â„¢i DvorjanÃ„Âansky, executive vice-president marketing, T-Mobile Czech Republic. "We want to do everything to make this pilot program a success, starting with teaming up with the most reliable partners."
"There has been booming interest in TV on the phone over the past few months," added Jacques Seneca, president Europe, Gemalto. "We at Gemalto have been working on it for two years and today, we are very pleased to support T-Mobile Czech Republic in deploying this compelling service and bring our expertise in advanced card technology, which definitely plays a pivotal role in securing broadcast content. The ability to upgrade the card in the field allows the operator to significantly reduce subscriber support cost."