LONDON – Synamedia, the world's largest independent video software provider, today announced a boost to R&D investment in its ground-breaking compression technologies alongside a trio of senior appointments. With the adoption of 4K-ready devices and new broadcasting standards such as ATSC 3.0 supporting 4K and ultimately 8K streams over-the-air, Synamedia's investment in compression will meet the growing need for advanced encoding technologies to deliver stunning low latency live experiences while optimizing bandwidth.
Synamedia will focus on driving innovation in content-adaptive encoding including the use of neural networks. First previewed at IBC 2019, content-adaptive encoding uses automation and machine learning techniques and builds on Synamedia Digital Content Manager (DCM) with the award-winning Smart Rate Control for live ABR. Other initiatives will include new core video and audio algorithms, filtering noisy source content, and encoding optimization. With the goal of fully autonomous deployments in Synamedia's sights, the analytics team will play a vital role in accelerating video network development by advancing the automation of video quality assessment and performance benchmarking.
Synamedia's compression team is now led by one of the industry's foremost encoding experts, Jan De Cock, who has joined as Director of Codec Development. Jan's entire career has been in the compression space, most recently at Netflix where he was Manager of Video and Image Encoding for four years. Prior to this, Jan was Assistant Professor in the Department of Electronics and Information Systems at Ghent University in Belgium. He holds a PhD in Engineering, has authored dozens of academic papers on video compression, and holds patents in signal, image and video processing.
Also joining the video network business as Vice President of Services is John Hargrave, who was most recently CTO and COO at Zone·tv. With a specialism in software-as-a service, John spent four years at Ericsson as Vice President of Mediaroom Field Engineering then Vice President of Global Media Services. John also worked at Microsoft as General Manager for Mediaroom and at Telus as National Director of Professional Services.
Rounding out the new hires, David Baranski joins as Vice President of Sales for Video Network North America. Before his 18 months at Mediakind as VP of Sales for US Cable Operators, David spent six years with encoding specialist Envivio and then Ericsson, following its acquisition of Envivio in 2016. As VP of Sales for US cable operators at Ericsson, David headed up software compression and media delivery sales for the Americas.
As well as supporting established codecs including MPEG-2, AVC and HEVC, Synamedia's compression team is adding newer codecs such as AV1 and MPEG's Versatile Video Coding codec (VVC). Last month Synamedia joined the Alliance for Open Media (AOMedia) to advance open standards for media compression and delivery over the web using AV1, furthering Synamedia's goal of enhancing OTT video streaming experiences at scale.
Read the full announcement here.