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Sony Goes 3.0

2:30 PM -- The Sony Corp. (NYSE: SNE) keynote at the Game Developers Conerence tomorrow will be about "Game 3.0," according to reports all over the Web.

Game 3.0 has elements of Everyone Else 1.0, as it includes expanded content downloading: videos, songs, and so on. The promise of MySpace -like communities and user-generated content sounds interesting, though.

Sony has to do something big, because PS3 is getting pummeled. Wii stole all the Christmas thunder. And Xbox is getting the good online/IPTV buzz while Sony's online efforts with the PS3 are flagging. The San Jose Mercury News suggests Sony suffers from a plain old lack of content, which "Game 3.0" apparently addresses.

One metric of Xbox Live's success: Microsoft Corp. (Nasdaq: MSFT) this week is saying it's chalked up 6 million members for the service, getting there a few months ahead of schedule. Those folks send an average 2 million text and voice messages per day via Xbox, Microsoft says.

Numbers like that just beg to be taken down a notch. So, Rob Fahey of GamesIndustry.biz points out Microsoft isn't saying how many of those 6 million are Gold subscribers, the kind who actually pay to get features like multiplayer gaming.

— Craig Matsumoto, West Coast Editor, Light Reading

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