Cable Tech

Panasonic Names US Cable Leader

4:55 PM -- Cable vet David Nicholas has been tapped to lead Panasonic Corp. (NYSE: PC)'s US cable group, joining the consumer electronics giant as it again looks to make a successful leap into the domestic cable set-top market.

Nicholas, serving in a VP role, will be heading up all aspects of Panasonic's cable business, including sales, marketing, service, field engineering, and US-based development engineering.

Nicholas joins Panny with more than 25 years of cable experience and extensive knowledge on how the US cable market works and how to move the sales needle with MSOs. Most recently with video test firm Cheetah Technologies LP , he has also held sales and marketing slots at companies ranging from Pioneer Electronics, Concurrent Computer Corp. (Nasdaq: CCUR), N2 Broadband (now part of Ericsson AB (Nasdaq: ERIC)), Vyyo Inc. (its intellectual property is now with Javelin Innovations Inc. ), BigBand Networks Inc. (Nasdaq: BBND), and Symmetricom Inc. (Nasdaq: SYMM).

He'll be expected to move the needle, too, at Panasonic, whose momentum in US cable has seen fits and starts. It seemed positioned to make some progress three years ago with its tru2way TV work with Comcast, but has not seen its cable box products take off. In addition to developing boxes for Comcast's "RNG" project, Panasonic also developed a tru2way-based portable DVR that was eventually shelved. (See Denver, Chicago First to Get Tru2way TVs, Comcast, Panasonic Unveil Portable DVR , Comcast Debuts Portable DVR, and Comcast, Panny Polishing Portable DVR .)

It's also been dabbling in tru2way-based "set-back" boxes that can be paired with Panasonic's digital TVs. (See Panasonic Appeals Over 'Set-Back' Ruling .)

— Jeff Baumgartner, Site Editor, Light Reading Cable

JGHilde 12/5/2012 | 4:20:48 PM
re: Panasonic Names US Cable Leader

Panasonic is very lucky to get a guy like David Nicholas.  There are only a handful of top-notch cable sales guys who really understand how to successfully introduce products into cable operators - and who have experience working for vendors across the spectrum (so to speak ...) of cable products.

Jeff Baumgartner 12/5/2012 | 4:20:47 PM
re: Panasonic Names US Cable Leader

Yep, success has typically followed wherever he's gone, so will be interesting to see how quickly he can make things happen at Panasonic.  STBs for the US is one tough market, but he's got lots of experience to draw on there, too. JB

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