According to The New York Times, the sale price was over $100 million, double the amount that had been predicted in January. Best Buy, Amazon.com, Comcast, and EchoStar were said to have also expressed interest in VUDU.
With the acquisition of VUDU, which has deals to build its video-on-demand service into an increasing number of new TVs, Wal-Mart is throwing its considerable weight behind Web-ready TV, which could have a powerful impact on the market.
Wal-Mart expects to close the deal within a few weeks.
In other news:
Of course, apps from Playboy and Sports Illustrated's Swimsuit Edition are still available. "The difference is this is a well-known company with previously published material available broadly in a well-accepted format," Schiller explained.
— Erin Barker, Digital Content Reporter, Cable Digital News