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Wal-Mart Shells Out for VUDU

Contentinople
Contentinople
Contentinople
2/23/2010

10:40 AM -- As predicted over a month ago, Wal-Mart has entered into an agreement to purchase VUDU Inc. , an online video startup.

According to The New York Times, the sale price was over $100 million, double the amount that had been predicted in January. Best Buy, Amazon.com, Comcast, and EchoStar were said to have also expressed interest in VUDU.

With the acquisition of VUDU, which has deals to build its video-on-demand service into an increasing number of new TVs, Wal-Mart is throwing its considerable weight behind Web-ready TV, which could have a powerful impact on the market.

Wal-Mart expects to close the deal within a few weeks.

In other news:

  • Phil Schiller, Apple Inc. (Nasdaq: AAPL)'s head of worldwide product marketing, has commented on the company's recent removal of "overtly sexual" applications from its App Store. "It came to the point where we were getting customer complaints from women who found the content getting too degrading and objectionable, as well as parents who were upset with what their kids were able to see," he told NYT.

    Of course, apps from Playboy and Sports Illustrated's Swimsuit Edition are still available. "The difference is this is a well-known company with previously published material available broadly in a well-accepted format," Schiller explained.

  • Twitter Inc. has announced that it now hosts 50 million Tweets per day -- or 600 per second. That's up from 5,000 per day in 2007, 300,000 per day in 2008, and 2.5 million per day last year.

    — Erin Barker, Digital Content Reporter, Cable Digital News

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