Verizon Tests 'TV Everywhere'
"As the appetite for instant, easy access to high-quality entertainment continues to explode, only Verizon is able to deliver to customers what they want, wherever they go," said Shawn Strickland, vice president of FiOS product management for Verizon. "Whether it's at home through FiOS TV, FiOS Internet or Verizon High Speed Internet or on the go with Verizon Wi-Fi or V CAST Video from Verizon Wireless -- Verizon is well ahead of the industry in listening to customers and giving them the access and control they're clamoring for."
Time Warner Chairman and Chief Executive Officer Jeff Bewkes said, "When we first announced the TV Everywhere initiative, we hoped others in the industry would soon sign on to provide consumers with more on-demand television content over all platforms including broadband. We are pleased to partner with Verizon to deliver TNT and TBS programming on-demand and online at no additional cost to customers and to do so in a progressive manner that builds the business for the future."
Verizon's trial includes content from Time Warner's Turner networks, TNT and TBS, and will soon include content from other providers. Trial participants will be able to watch the programs on their personal computers or laptops -- at home or away -- using any broadband connection. Using their Verizon Online user names and passwords, participating FiOS TV customers will be able to access the online programming at the networks' Web sites.
"As an industry, it's critical that we get the TV Everywhere user experience and value proposition right," said Strickland. "Our FiOS TV trial will enable us to integrate feedback from our customers to help deliver a service that is consistent with the ultimate entertainment experience that FiOS TV customers have come to expect."
Verizon Communications Inc. (NYSE: VZ)