TV Everywhere: Frightening & Enlightening
This could change the way programmers are currently being paid for their content -- which is in a linear format (and sometimes complemented through video-on-demand on the regular hybrid/fiber coax network) and continues to be consumer unfriendly -- and has driven them to give the direct-to-consumer Hulu model a shot. But consumers are wary of possibly having to pay additional usage fees for that access. While content online has mostly been free (ad-supported) to this point, all that may change if TV Everywhere is the success its conceivers envision. It will be interesting to see how this new paradigm continues to evolve and who takes advantage to become the dominant player as consumer preferences continue to shift. — Leonard Grace, a cable industry vet, is a telecom strategist and blogger. He can be reached at [email protected]. Special to Cable Digital News
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