thePlatform Muscles Up For Europe

SEATTLE and LONDON –– thePlatform, an independent subsidiary of Comcast and leading white-label video publishing company, today announced the appointment of Simon McGrath as General Manager of Europe. Simon will lead thePlatform’s European go-to-market strategies and operations and will report to Ian Blaine, CEO of thePlatform. Additionally, the company announced that Darren Grimstead has been promoted to Director of European sales.

“Simon is joining thePlatform at a key inflection point in the history of thePlatform and the overall video market,” said Ian Blaine, CEO of thePlatform. “European content owners, TV service providers, and other video aggregators are seeking efficient and scalable means to deliver video across multiple screens. We’re confident that Simon’s operational, marketing and sales leadership will play a key role in serving the European market.”

thePlatform Inc.