thePlatform Gets Flashier

11:25 AM -- Comcast Corp. (Nasdaq: CMCSA, CMCSK)-owned thePlatform Inc. is giving Adobe Systems Inc. (Nasdaq: ADBE) Flash a key vote for the distribution and publishing of "premium" Web-sourced video. And one of cable's key premium content partners, In Demand LLC , is already on board with it. (See Adobe, thePlatform Hook Up on Flash .)

Under an alliance announced Tuesday, thePlatform will Flash-enable its mpx video management system and bake in Adobe Flash Access, a content protection and policy system for online video and HTTP adaptive bit rate streaming -- something cable's been showing great interest in as operators build out their TV Everywhere strategies. (See Cable Adapting to Video's Streaming Future.)

Although gobs of video are published on Flash, thePlatform played up the Flash Access angle, noting that it's a key element if service providers are to enforce content rights, business policies and "monetization models" (e.g., ads and title availability windows).

And there's already a cable content angle on this one. In Demand, the pay-per-view and video-on-demand (VoD) venture owned by Bright House Networks , Comcast, Cox Communications Inc. , and Time Warner Cable Inc. (NYSE: TWC), is apparently going to use the security upgrade to help with the distribution of its online video products.

But thePlatform isn't necessarily married to one streaming technology over another. It's developed an automated system so an asset (a TV show, for example) can be published for a variety of media publishing profiles, bit-rates, and end devices. (See thePlatform Extends OTT On-Ramps.)

— Jeff Baumgartner, Site Editor, Light Reading Cable

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