His startup, Bamboom Labs Inc. , wants to stack hundreds of thousands of mini TV antennas in major cities, and rent consumers individual antennas and DVR storage space. When combined with a broadband connection and a user interface that offers easy access to Netflix Inc. (Nasdaq: NFLX), Bamboom thinks it'll score with cable cord-cutters and "urban mobile" consumers that have never subscribed to pay TV.
Cable executives may remember Kanojia from his days at Navic Networks , the advanced TV advertising company that he sold to Microsoft Corp. (Nasdaq: MSFT) in 2008. (See Microsoft Nabs Navic Networks.)
In an interview with Light Reading Cable, Kanojia discusses Bamboom's technology and legal strategy, and offers his take on how cable MSOs are responding to competition from Internet video rivals.
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— Steve Donohue, Special to Light Reading Cable
Chet presents an interesting technical approach, but I'll be curious to learn about the pricing and how the quality of the service looks on the average broadband connection. Even though they reference the Cablevision RS-DVR case, I still wonder if the out-of-home aspects of Bamboom might end up facing a court challenge. JB