Netflix Streams to Canada

11:40 AM -- Netflix Inc. (Nasdaq: NFLX) will look to build on its 13 million subscriber base this fall when it begins to offer streaming movies and TV shows this fall in the Great White North, but the move will also put pressure on the TV Everywhere strategies of that nation's incumbent MSOs, including Rogers Communications Inc. (Toronto: RCI), Videotron Ltd. , and Shaw Communications Inc.

Netflix announced its Canada plans today, noting it will offer its Watch Instantly service for PCs and other Netflix-optimized, broadband-connected TVs and devices for "one low monthly fee." Its entry-level price for a service that combines streaming with by-mail DVDs runs $8.99 per month in the US. The Netflix streaming-only service for Canada will start off in English, but Netflix says a French language version is in the works. It hasn't announced how many titles it will offer in Canada at the start.

There's also no launch date set, but Netflix is encouraging Canadian consumers to get email updates by registering here.

As it's done in the US, Netflix's move into Canada will put some video-on-demand (VoD) pressure on incumbent MSOs.

However, several of those operators already have services up and running.

Rogers appears to be the furthest ahead, noting recently that about 100,000 subs had registered for a TV Everywhere service. That service exited beta in May. (See Rogers's TV Everywhere Passes 100K Subs and Rogers TV Everywhere Play Exits Beta.)

Shaw launched a broadband VoD player in June, and Videotron has introduced its TV Everywhere play, illico web. (See Videotron Marries TV With The Web and Shaw Lights Up TV Everywhere.)

— Jeff Baumgartner, Site Editor, Light Reading Cable

Jeff Baumgartner 12/5/2012 | 4:29:16 PM
re: Netflix Streams to Canada

MSOs getting their TV Everywhere mojo going ahead of Netflix is one implication to consider, but DSL Reports reminds that Netflix's streaming ambitions up north  will have to contend with consumption caps and metered broadband tiers. JB

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