Netflix Sets Streaming Record

Here's what's pushing broadband's buttons today.

  • There was no June swoon for Netflix Inc. (Nasdaq: NFLX) and its video streaming service. Company CEO Reed Hastings took to Facebook to announce that monthly streaming exceeded 1 billion hours last month, setting a new record for the company. And with two new exclusive series -- House of Cards and Arrested Development -- soon to be on offer, Hastings pledged that Netflix will "blow these records away." Netflix hasn't said what its former monthly record was, but it did reveal that it breached 2 billion streaming hours for the fourth quarter of 2011. (See Netflix Subs Stream 2B Hours in Q4.)

  • TV viewership ratings for June aren't in yet, but the streaming record prompted BTIG Research analyst Richard Greenfield to estimate in a research note (registration required) that Netflix's U.S. customers streamed 80 minutes per day or 40 hours per month, making it the most popular network when compared to viewership of more traditional cable TV channels. While still a raw calculation, Greenfield's estimates do attest to the continued popularity of the streaming service as video viewing habits continue to change and evolve.

  • Cable services are set to account for a quarter of all fixed broadband connections by 2017 thanks mainly to the deployment of Docsis 3.0 in competition with DSL services, according to a market forecast by ABI Research . That's about as much market forecast information as ABI is sharing, but its forecast suggests that cable will steadily increase its global market share during the next few years, as statistics released by the Broadband Forum in June showed that cable accounted for 19.3 percent of the world's 612.6 million fixed broadband connections at the end of the first quarter 2012.

  • Time Warner Cable Inc. (NYSE: TWC) has expanded the availability of its new, voluntary usage-based broadband bandwidth policy throughout its Texas systems, meaning it's now an option in cities such as Austin, Dallas, El Paso, Waco, Temple, Killeen and Kerrville, according to DSL Reports. TW Cable took its latest run at usage-based broadband in February in southern Texas with an optional Essentials Broadband tier that lets customers consume 5GB per month before being charged $1 per gigabyte above that threshold, though overage charges are not to exceed $25 per month. Customers who take the option can switch back to an unlimited broadband tier at any time. (See Usage-Based Broadband Returns to TW Cable .)

  • Dish Network LLC (Nasdaq: DISH) wants all lawsuits tied to AutoHop, its new ad-zapping feature, to be moved from Los Angeles to New York, because its original complaint with the broadcasters was filed in the Big Apple, reports Bloomberg. The broadcasters are seeking an injunction to shut down AutoHop over claims that it's a copyright violation and threatens to destroy the ad-supported TV ecosystem. Dish argues that the automated ad-zapper is in full compliance with its retransmission agreements with the broadcasters, and seeks a declaratory ruling that AutoHop does not violate copyright rules. (See Dish, Broadcasters Go to War Over Ad-Zapper and Dish Sticks It to the Broadcasters .)

  • Live TV is the fastest-growing segment of copyright infringement, according to a new study from U.K.-based Performing Right Society (PRS).

    — Jeff Baumgartner, Site Editor, Light Reading Cable

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    AESerm 12/5/2012 | 5:28:35 PM
    re: Netflix Sets Streaming Record

    Keep us posted on the Dish case. Ergen is more entertaining than his lawyers, as when he addressed a congressional hearing last week, but this should be an interesting one, whether it is heard in Manhattan or LA.

    shygye75 12/5/2012 | 5:28:34 PM
    re: Netflix Sets Streaming Record

    Re Netflix' "record" streaming performance -- wouldn't it be news if NFLX wasn't setting a traffic record every month? That would mean the business is shrinking.

    Jeff Baumgartner 12/5/2012 | 5:28:34 PM
    re: Netflix Sets Streaming Record

    It certainly would be bigger news if it went in the other direction, like when its sub #s took a dive when Netflix went through its stupid (Qwikster, anyone?) dark period. JB

    msilbey 12/5/2012 | 5:28:33 PM
    re: Netflix Sets Streaming Record

    I'd like to see a correlation between Netflix usage and when kids are out of school. Given how much of the Netflix traffic is driven by kids' content, I'd bet there's more activity when school's out for summer, and the camps haven't started yet. 

    shygye75 12/5/2012 | 5:28:31 PM
    re: Netflix Sets Streaming Record

    Kudos to Reed Hastings for engineering a 15% spike in NFLX's share price based on his "record" streaming claim. No doubt new episodes of "Arrested Development" (the best show no one watched) will set even more astounding records. Cherry Kool-Aid on sale in the lobby.

    paolo.franzoi 12/5/2012 | 5:28:30 PM
    re: Netflix Sets Streaming Record


    From any PR (which essentially is broadcast to the public via the media), you have I think either 24 or 48 hours to put any material (formerly) non-public information up to the SEC.  The idea being that you send out the information broadly - otherwise you can say publicly any news you want and ensure that any future projections are covered by a safe harbor statement.



    Titanius 12/5/2012 | 5:28:30 PM
    re: Netflix Sets Streaming Record

    Netflix may have been doing well before but the new Hopper system is in a class of its own. I go to school and work full time at Dish so to say I don’t have that much time during the week would be an understatement. The new Auto Hop feature has saved me so much time I feel like I just quit the part time job I never had. It is literally another 5 hours a week to do with as I please, instead of watching boring commercials.

    Jeff Baumgartner 12/5/2012 | 5:28:30 PM
    re: Netflix Sets Streaming Record

    Or sour FB posting? Now we'll have to see if his boasting and bragging on Facebook gets Netflix into trouble with the SEC... this story wonders if Hastings  violated fair  disclosure rules by posting that info on the social network while the company didn't say anything in an SEC filing. the lawyers weigh it in the story,with one noting that it's a bit of a grey area and with some advice that they should issue an 8-K posthaste, but the posting certainly had a material effect on the company's stock, no?   JB

    Jeff Baumgartner 12/5/2012 | 5:28:29 PM
    re: Netflix Sets Streaming Record

    Right, forgot about the good ol' PR.  I'll keep checking, but nothing recently new filed at the SEC by Netflix. JB

    shygye75 12/5/2012 | 5:28:28 PM
    re: Netflix Sets Streaming Record

    It must be fun when the loosest cannon in the organization is in the No. 1 slot. If Netflix ever did an exclusive biopic of Mr. Hastings, who'd be cast in the lead? Billy Mays would have been a good fit, but he's no longer available.

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