ISPs Eye Tiered Broadband Pricing

SAN JOSE, Calif. -- Streaming Media West -- Due to poor capacity planning on the part of ISPs, some executives say that service providers may have to implement tiered pricing to deal with the massive explosion in streaming video.

In a panel here yesterday, execs from service providers AT&T Inc. (NYSE: T), Level 3 Communications Inc. (NYSE: LVLT), Verizon Communications Inc. (NYSE: VZ), and peer-to-peer (P2P) firm PPLive discussed how ISPs will handle the strain that online video will soon be putting on their networks.

Part of the issue is that video might be growing even faster than most project, according to Level 3 vice president of CDN services Lisa Guillaume. As an example, Guillaume cites her company's delivery of video for the Democratic National Convention, which saw average bit rates of 1.2 Mbit/s for those streams -- compared to average bit rates of 300 kbit/s in most video streams a year ago. Higher bit rates and higher quality also drove longer viewing times -- in this case to an average of 80 minutes per stream.

Read the rest of the story at Contentinople.

— Ryan Lawler, Senior Editor, Contentinople

Be the first to post a comment regarding this story.
Sign In