ISPs Eye Tiered Broadband Pricing
In a panel here yesterday, execs from service providers AT&T Inc. (NYSE: T), Level 3 Communications Inc. (NYSE: LVLT), Verizon Communications Inc. (NYSE: VZ), and peer-to-peer (P2P) firm PPLive discussed how ISPs will handle the strain that online video will soon be putting on their networks.
Part of the issue is that video might be growing even faster than most project, according to Level 3 vice president of CDN services Lisa Guillaume. As an example, Guillaume cites her company's delivery of video for the Democratic National Convention, which saw average bit rates of 1.2 Mbit/s for those streams -- compared to average bit rates of 300 kbit/s in most video streams a year ago. Higher bit rates and higher quality also drove longer viewing times -- in this case to an average of 80 minutes per stream.
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— Ryan Lawler, Senior Editor, Contentinople