Hulu Plans Paid Subscriptions
Under the new plan, the five most recent episodes of popular shows like NBC's 30 Rock or Fox's Glee would still be available for free on the site. But in order to watch other episodes, users will need to shell out for a monthly subscription. It's still unclear exactly how comprehensive the full catalogue would be.
Hulu CEO Jason Kilar and others have long been talking up the idea of a subscription service. Hulu has managed to bring in $100 million in ad revenues, but that hasn't been enough to satisfy Hulu's backing companies -- News Corp. (NYSE: NWS), NBC Universal , and Walt Disney Co. (NYSE: DIS) -- which are used to making much more.
However some -- like MediaMemo's Peter Kafka -- are theorizing that the $9.95 price tag is both too small to satisfy TV executives and too high to expect users to pay for what they previously got for free.
— Erin Barker, Digital Content Reporter, Light Reading Cable