Hulu Leads in Web Video Ads

9:25 AM -- Hulu LLC is the leader in video ad views, with users tuning into 566 million of the ads in June, according to comScore Inc.

Despite the fact that, as usual, Google (Nasdaq: GOOG) far surpassed Hulu in terms of unique viewers -- Hulu had only 24 million compared to Google's 144.5 million -- the search giant grabbed only 200 million video ad views, just 35 percent of Hulu's total. Tremor Media finished in a close second to Hulu with 523 million video ad views.

Tubefilter estimates, based on these numbers, that Hulu brought in $19,815,670 in online video ad revenues in June.

In other news:

  • Half of all journalists believe their offline publications will eventually fold, according to a study by the Oriella PR Network.

  • ABC Inc. introduced an application for the iPad this week, becoming the first broadcast news company to do so.

  • YouTube Inc. has launched a landing page for music videos, allowing users to browse and create "instant playlists."

    — Erin Barker, Digital Content Reporter, Light Reading Cable

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