According to the report, which quotes (unnamed) "several senior broadcasting executives," negotiations with ITV, Channel 4, and Channel 5 still aren't panning out after nearly a year. ITV prefers to work on its own online video service, ITV Player, instead of farming out its content to Hulu; and Channel 4 and Channel 5 don't like the idea of Hulu selling ads around its content.
Of course, The Telegraph is the same news outlet that reported last August that a deal between Hulu and ITV was "weeks away." But Ben McOwen Wilson, ITV's director of online and interactive, did give the paper this telling quote last month:
"Hulu is a major success in the US but the UK TV market is a different place. It is much more consolidated, which means there are fewer online locations than in the US, which users need to visit to get access to their favourite content -- therefore there is less need for aggregators."
Hulu's UK aspirations aren't necessarily over for good though. A "source close to Hulu," told The Telegraph the company "remains hopeful that it can have a UK presence in the future -- when the broadcasters realise they need to be more flexible with their business models.”
In other news:
— Erin Barker, Digital Content Reporter, Light Reading Cable