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How Far Will Netflix Fall?

Welcome to Thursday's cable news roundup.

  • Netflix Inc. (Nasdaq: NFLX)'s recent series of blunders has contributed to Caris & Co. analyst David Miller's decision to issue a "short call down to $96/share" on the company's stock, which was priced at $304 a share in mid-July, but closed Wednesday under $110. But some good news may be just around the corner, as Netflix, notes Forbes, is expected to beat Wall Street expectations when it reports third-quarter results on Monday, Oct. 24. (See Netflix Kills Qwikster.)

  • Netflix announced Wednesday that it has launched an app that supports Android 3.x (Honeycomb) tablets, and extends Android support to subs in Canada and Latin America.

  • CableLabs is offering the source code and development tools for a new advanced ad toolset available under a free community license. CableLabs is targeting the Document Profile Architecture (DPA) Toolset to vendors and developers as the industry looks to push the deployment of dynamic video-on-demand (VoD) advertising. The DPA Toolset aims to streamline the testing and validation process for gear and software that complies with the SCTE-130 interoperability standard for digital ad insertion. (See Comcast Signals New Ad Era for VoD and Canoe Experiments With VoD Ads.)

  • Roku Inc. has secured the rights to stream the live feeds of the EWTN Global Catholic Network, which is offered in English and Spanish, for free. Roku also offers access to WealthTV's linear feed for $2.99 per month. (See Roku Dials in WealthTV.)

  • Former Time Warner Cable Inc. (NYSE: TWC) exec Bhupender Kaul is heading up RadixTV, a startup that is streaming four cable news networks -- CNBC, CNBC World, Bloomberg and MSNBC -- over the top to business users for $14.99 a month. The company intends to add several more channels, including France 24, Fox News, CNN, Al Jazeera and the BBC, reports Ad Age.

    — Jeff Baumgartner, Site Editor, Light Reading Cable

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